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Guest Column: Blended Sales Are Here, But Are We Mindfully Recruiting Leaders With The Requisite Skills?

Company News

Jun

21

2023

In her second piece for Forbes HR Council, Hazel Kassu talks about how the working lives of sales professionals have changed significantly in recent years and what traits employers should look for when hiring such a position.

Excerpt:

There is no question that the pandemic affected everyone in some way or another. But with the dust settled, I think we can all agree it brought unexpected opportunity—particularly for individuals in inside sales roles.

While in the past the role of inside sales centered around account management and customer service, that all changed with the Covid-19 emergency when leaders took a more blended sales approach. Outside sales began to feel a lot like inside sales as customer interactions became based in other mediums—phone, email and video calls.

 

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